The Ford F-150 has helped build the Ford brand.
Car dealerships, like Velde Ford, pride themselves on having great customer perception. It means that customers think of us first when they are on the market for a new car. Well, on a national level Ford brand perception is important too. That is why being ranked second in the Consumer Reports Brand Perception Survey is important to Ford.
“Often, perception can be a trailing indicator, reflecting, years of good or bad performance in a category, and it can be influenced by headlines in the media,” says Jeff Bartlett, Consumer Reports deputy automotive editor. (AutoBlog)
A lot of vehicles in the lineup have contributed to the Ford brand perception being so high. Thanks to the Ford F-150, the best-selling vehicle in America, whenever customers picture a big, tough truck, they think of Ford.
Another vehicle that is a major focus in Ford brand perception is the Ford Focus, ironically. With great fuel efficiency and a roomy interior, the Ford Focus offers a great ride for a great price.
Since we know that you are already thinking which vehicle you want to take for a test ride from our dealership, you might as well head down now. Come see the new Ford F-150 or Ford Focus and get a first-class ride.
The Ford Flex is known for its great versatility.
If you are in that gray area of too tall or too short for a long list of different vehicles, then you are in luck. Yahoo! Autos recently announced the best vehicles for tall and short drivers, and due to the Ford Flex versatility, it made both lists!
There is a lot that can come from the Ford Flex versatility, and maybe that’s why they call it the Flex. Because of its pedal placement, and available seat maneuverability, the Ford Flex can seat someone who is 6’3” or 5’1”.
However, that’s not at all that is inside the crossover. You will also convenient features like ambient lighting, a Multipanel Vista Roof®, and three row seating. The Flex has been given a Best-in-Class Legroom with seating for seven, now that’s some space.
There are some available options that also make the Ford Flex versatility worth the purchase. Are you a tailgater at all? Well, with selected availability, you will find the PowerFold® third-row seat with tailgate feature and a refrigerated second row console. You may not need those, but wouldn’t you love to have them?!
Looking at how the Ford Flex can seat a tall or short driver as well as many passengers and cargo, it’s probably time to go out and get one! Give Velde Ford a call today to see if we have any in stock, and if we do then come on down for a test drive to see just how versatile it is!
Ford F-150s are the nation’s leading vehicles, let alone trucks, and now Ford is offering a chance for you to test out the 2015 model. With the Ford You Test Campaign, lucky drivers from across the nation will be selected to get behind the wheel before pretty much anyone else!
In order to be in the running for this contest, consumers can enter at BuiltToughContest.com where they can tell how they would test the toughness of the all-new Ford F-150. Examples given by Ford are noted here: “Maybe through a grueling off-road challenge, or even through the daily routine of a demanding job site.” (Ford Press Release)
At the end of the Ford You Test Campaign, up to five winners will be chosen to get in this tough truck. Upon winning, they will then film their experiences of proving its toughness and will be viewable on YouTube.
The deadline to enter is May 31, 2014, and the winners will be announced towards the middle of the 3rd quarter. Of course, if you don’t feel like entering this contest, you can always come check out a 2014 or older Ford F-150 at Velde Ford. We will be happy to put you behind the wheel of one for a test drive!
When you think of the Detroit Three we hope that automatically jump to Ford, Chrysler, and Chevy. Well now these three are going to be joining Toyota and others to have the same towing capacity standards. The 2015 towing capacity standards will be starting with the next year models from each make.
By having all makes on the same rating scale, it will be easier to compare models directly to similar models from other companies, such as comparing the Ford F-150 to the Toyota Tundra. The entire testing system is known as the SAE J2807.
“The SAE J2807 testing procedure is designed to level the playing field by testing the trucks as the owners would use them. The J2807 rating comes from testing the pickup truck’s frame, powertrain, braking, handling, and its abilities to handle heat in a standardized environment, both with and without a load,” explains Christian Seabaugh from MotorTrend.
As we all know, the Ford F-150 is the most popular truck, let alone vehicle, on the market, so it safe to say that this will not change even when the 2015 F-150 joins the rest of the automotive industry with its 2015 towing capacity standards.
Remember, though, that the real way to test a light-duty truck is to come in for a test drive and see what all it has to offer. Hop in the driver seat of a new F-150 at Velde Ford, and test it for yourself.
Velde Ford Used Car of the Week: 2007 Ford Explorer
For some reason there are people who look down upon used cars, for whatever reason that may be, but buying a used car is just as good as buying a brand new car (not to mention cheaper)! This week we wanted to show the Velde Ford Used Car of the Week, which is greatly priced at $11,995* – the 2007 Ford Explorer Eddie Bauer Edition.
Velde Ford Used Car of the Week
2007 Ford Explorer Eddie Bauer 4×2
- 4.0-Liter V6 engine
- 15 mpg city / 21 mpg highway**
- Automatic Headlights, power mirrors, power adjustable driver seat, bucket seats, leather steering wheel
- Stability control, tow hitch, running boards/side steps, fog lamps, aluminum wheels, rear wheel drive
This vehicle may not be here for long, so make sure that you come into Velde Ford as soon as possible! You wouldn’t want to miss you chance at taking the Velde Ford Used Car of the Week for a test drive, or even a drive home!
*Price may vary based on service time on lot. Please contact Velde Ford to find out official price and options.
**Based on 2007 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle.
The Polk Automotive Loyalty Awards take information from every lease and purchase for vehicle for that year, and gives out loyalty purchase awards to deserving automakers. This year Ford Loyalty proved itself by taking home more than a few awards.
There is one award that is coveted by automakers every year, and that is Overall Loyalty to Manufacturer. It shows which automaker has the most overall loyalty from its customers, and this year Ford took home the title.
In the past Ford has taken home different awards from this ceremony, but this year really proved to be their year.
To add to the Overall Loyalty to Manufacturer award, Ford Loyalty also applied to Overall Loyalty to Make and African American Loyalty to Make. Then the Ford F-150 took home a Non-Luxury Full-Size Half-Ton Pickup award.
Many factors contribute to Ford Loyalty being number one in the market, and that has to do with great vehicles, service, and overall quality the company provides to its customers. It makes them want to keep coming back more and more.
So, be a part of the Ford family and stop by Velde Ford today. Our dealership offers an extensive lineup of new, used, and pre-owned Ford models.
Yesterday marked a great day in the eyes of the press and car enthusiasts across the nation. The North American International Auto Show started this week in Detroit, and has already made some great impressions, including the one we are most excited about: the Ford F150 Debut.
Taking this truck up a lot of steps (figuratively, of course) Ford has introduced a vehicle that is going to set the pace for pickups across the market. They have prided themselves on it being the best F150 model yet, and it sure does not disappoint, especially in the lighting department.
- LED Headlights
- LED Taillights
- Sideview mirror spotlights
- Cargobox walls LED lights
Ok, enough about the lights…
- 360-degree camera view
- Integrated loading ramps
- All-new high-strength steel frame
- High-strength aluminum alloy body
- Lane-Keeping System
- Curve Control
Those are just some of the features that were seen at the Ford F150 Debut. There are lots more to experience and enjoy. When this vehicle hits the lot in less than a year, you are going to want to come in and take it for a spin, and at Velde Ford, we will be happen to go on that ride with you.
Ford cars are the top selling for the 4th straight year.
When you’ve sold over 2.4 million vehicles, it’s hard not to expect to be considered the best. After four years of being considered the best-selling car brand, Ford expects to continue their winning streak for the fifth year in a row, something that is highly likely since their sales year-to-date have increased 15 percent.
“The great news is that we are not overly reliant on any one segment—we’re seeing double-digit sales growth in cars, trucks and utilities,” said John Felice, vice president of U.S. marketing, sales and service. “The Ford brand has had more retail share growth than any other brand in the country, with our most significant gains coming from import-dominated coastal markets. With 16 launches next year, we’re looking to keep our sales momentum going.”
For the year 2013, Ford is expected to surpass 1.7 million vehicles alone, making it the company’s best retail sales performance in six years. This has allowed the Ford brand’s lead over Toyota to rise to a total of 396,041 cars, not including December sales, which is a significant increase from the 329,677 car-lead the American carmaker had over Toyota in 2012. Ford continues to experience growth in all segments with the all-new Ford C-Max hybrid drawing over half of its drivers away from import brands, while the Ford Escape and Explorer all increased their sales by around 15 percent.
We here at Velde Ford think that the carmaker will definitely be named the best-selling car brand for the fifth year in a row. Do you agree?
Big things are in store for the new Ford F-150.
The news has been all over the internet recently, and here at Velde Ford, we’d like to confirm what you might have already heard: a new, 13th generation Ford F-150 will make its debut in Detroit at the North American International Auto Show this January. The show runs from January 13-26, and for Detroit-based Ford, becomes the perfect platform for the motor company to unveil their new edition of their best-selling vehicle.
For the new F-150, Ford has gone all in on fuel economy. As Fox News reports, the truck will feature “a selection of turbocharged engines, an extensive use of aluminum in its construction, and possibly a 10-speed transmission at some point in its lifecycle.” All these features are purposefully being implemented to improve the truck’s fuel economy.
The F-150 is the Lebron James of pickup trucks. It’s already the best, yet it manages to come back bigger, stronger, and better—with new skills and talents—every single year. (The only difference here is that the F-150 doesn’t seem to be suffering from any male pattern baldness.) Check back soon for more news on the next-generation truck after it debuts at the North American International Auto Show.
Ford does not take a short cut on any aspect when it comes to creating and designing a new vehicle. Every vehicle is tested in a countless amount of ways until perfection is reached. However, did you know that the dashboard inside your Ford was tested in a state of the art Lighting lab that can mimic intense sunlight and times when the sun is setting?
The video below shows off the fancy lighting lab Ford uses to test every new model. Every angle is tested to make sure that no matter what type of light the driver is receiving the dashboard is always visible.
“With the Lighting Lab, we can ensure that the first time a buyer sits in the 2015 Ford Mustang, that person will be able to see the interior as the designers originally envisioned it – in the best light possible,” said Mahendra Dassanayake, Ford lighting technical specialist. “Whether the car is parked outside or is sitting on an auto show floor, whether it is a bright, sunny day, or overcast and snowing, the materials and controls in the Mustang will be both visually satisfying and highly functional.”